Start A Free Trial To Get 3 Audiobooks Free Plus 30 Days Of Access To Member-Exclusive Perks And Deals!
Read Anywhere and on Any Device!
Special Offer!
Start A Free Trial To Get 3 Audiobooks Free Plus 30 Days Of Access To Member-Exclusive Perks And Deals!
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Steve Blank
(Available Now)
Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel… The Startup Owner's Manual
The Manual incorporates 10 years of learning and best practices that have swept the startup world. It:
Incorporates the "Business Model Canvas" as the organizing principle for startup hypotheses Provides separate paths and advice for web/mobile products versus physical products Offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels And teaches a "new math" for startups: "metrics that matter for fueling growth"
The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year? What's the right distribution channel for your product? How to get traffic to your web site? …and how to activate customers or users on arrival? Who are the right "first customers," and why? …plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists
It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.
Steve Blank
The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company
(Available Now)
Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel… The Startup Owner's Manual
The Manual incorporates 10 years of learning and best practices that have swept the startup world. It:
Incorporates the "Business Model Canvas" as the organizing principle for startup hypotheses Provides separate paths and advice for web/mobile products versus physical products Offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels And teaches a "new math" for startups: "metrics that matter for fueling growth"
The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year? What's the right distribution channel for your product? How to get traffic to your web site? …and how to activate customers or users on arrival? Who are the right "first customers," and why? …plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists
It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.