MEDDICC: The ultimate guide to staying one step ahead in the complex sale

Andy Whyte

MEDDICC is taking the Enterprise Sales, SaaS, and B2B Sales worlds by storm. MEDDIC and MEDPICC are used by elite sales companies like Sprinklr, AppDynamics, and Snowflake to generate billion-dollar revenues. But, these revolutionary sales success systems can be implemented just as successfully by small business sales teams and salespeople of all experiences levels to incrementally increase the frequency of sales closed… and at significantly higher values. The power of the MEDDICC system lies in its ability to make any sales process predictable and efficient.  Exclusively in this MEDDICC guide, you will learn sales tactics directly from Andy Whyte, a sales leader that helped several organizations implement variations of MEDDIC, and more importantly, an A-Level sales professional that has used MEDDIC, MEDDICC, and MEDDPICC principles in the field for many years at the top of the B2B and enterprise sales businesses.  In this book, you are not learning from a sales trainer, you are learning top-level sales tactics from a salesman that successfully employs MEDDICC skills every day! In this straightforward MEDDICC sales book, you will “Whether you are an individual contributor or sales leader, my advice is that you should start to implement MEDDICC into what you do straight away. Embrace MEDDICC, and you and your team will more clearly understand the WHY to your process, and you'll begin to execute your customer interactions with more purpose and achieve better results. And like so many others before, you will begin to reap the rewards of having a well-qualified pipeline of opportunities with clearer paths to success.”  - Dick Dunkel, founder of MEDDIC Page Up and Order Now.